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This web site had the following in the site, "JM Switchboards are specialists in the provision of tailored design, production, delivery and installation solutions for the electrical switchboard and pump system requirements of commercial and industrial clients throughout Australia, the Torres Strait and Papua New Guinea." We noticed that the web site stated " JM Switchboards is propelled by a highly skilled outcome-driven team." It also said " JM Switchboards Electrical Contractors Licence 8863." The header had jm switchboards as the highest ranking optimized keyword. It is followed by jms, switchboards, and switchboards cairns which isn't as ranked as highly as jm switchboards. The next words jmswitchboards.com.au uses is electrical switchboard. electrical switchboards was included and could not be understood by web engines.